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At Dinner, Fewer Drink Orders

Level 4 Article Source: nytimes.com
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A street-level photo of a recently closed restaurant with dark windows, stacked chairs inside, a closed sign, and a handmade cardboard “out of business” notice taped to the glass door.
A restaurant that has gone out of business.

American restaurants are facing a new pressure at dinner time: fewer customers are ordering alcohol. A 2025 Gallup poll found that only 54 percent of U.S. adults said they drink, the lowest rate on record. For many restaurants, that shift is reducing profits while other business costs keep rising.

Owners say food brings in guests, but drinks often support the business. Cooking needs skilled labor and fresh ingredients that can spoil quickly. By contrast, alcohol can be stored for a long time and is easier to serve, so profit margins are usually stronger. As rent, wages, and ingredient prices increase, that high-margin part of the menu is getting smaller.

Nonalcoholic options are growing, but many restaurant managers say they cannot make up the lost profit. New York chef-owner Marco Canora said his alcohol sales in 2025 were about 7 percent lower than the year before. He added that quality juices and teas can cost a lot to prepare, yet many guests resist paying cocktail prices for alcohol-free drinks.

A 2026 report on drinking habits said adults aged 31 to 45 were still the most likely to order alcohol at restaurants. However, many millennials are now drinking less as they get older and drink less than before. Owners expected younger adults to replace them, but many say Gen Z guests often stay briefly, take photos, and leave without drink orders.

Another possible factor is the spread of weight-loss drugs, which are now used by millions of Americans and may also reduce drinking. Restaurant managers cannot prove these drugs are driving sales declines, but many suspect they play a role.

Restaurants are expanding alcohol-free menus, yet many say lower drink sales are making it harder to stay in business.

Speaker: American Female  Duration: 1:59  YouTube

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  1. Q: Would you pay the same price for a nonalcoholic cocktail as for an alcoholic one? Why or why not?

    A:
  2. Q: What can small restaurants do when rent, wages, and ingredient costs rise together?

    A:
  3. Q: Why are young adults drinking less than they used to?

    A:

Discussion Builder

  1. Q: Would you pay the same price for a nonalcoholic cocktail as for an alcoholic one? Why or why not?

    For example, / To me, / But, / So,

    To me, a nonalcoholic drink is worth cocktail prices only if the quality is really high.

  2. Q: What can small restaurants do when rent, wages, and ingredient costs rise together?

    and / but / because / so

    Small restaurants need to adjust prices carefully because they can lose regular customers if prices jump too fast.

  3. Q: Why are young adults drinking less than they used to?

    Also, / Because of that, / For example, / But,

    Many young adults care more about health and saving money. Because of that, they may skip alcohol when they eat out.

Sentence Unscramble

Sentence Unscramble

  1. A. faster than B. because C. costs can rise D. sales. E. Running a restaurant F. seems risky to me

    Running a restaurant seems risky to me because costs can rise faster than sales.

  2. A. Compared with B. goes out less often C. older groups, D. my generation E. and drinks less F. at dinner.

    Compared with older groups, my generation goes out less often and drinks less at dinner.

  3. A. but B. could be one reason C. I might be wrong, D. weight-loss drugs E. some people F. drink less.

    I might be wrong, but weight-loss drugs could be one reason some people drink less.

Discussion Questions
  1. What's your favorite food to eat in a restaurant?
  2. What's your favorite nonalcoholic drink?
  3. Do you take photos of your food? If so, what do you do with those pictures? If not, why not?
  4. Is running a restaurant an easy or difficult way to make money? Why?
  5. Would you pay the same price for a nonalcoholic cocktail as for an alcoholic one? Why or why not?
  6. What can small restaurants do when rent, wages, and ingredient costs rise together?
  7. What generation are you a part of? How is your generation different from others?
  8. Why are young adults drinking less than they used to?
  9. Do many adults in your life drink alcohol, or not many?
  10. Are weight-loss drugs popular in your country? Which ones have you heard of?

Discussion Questions

  1. What's your favorite food to eat in a restaurant?
  2. What's your favorite nonalcoholic drink?
  3. Do you take photos of your food? If so, what do you do with those pictures? If not, why not?
  4. Is running a restaurant an easy or difficult way to make money? Why?
  5. Would you pay the same price for a nonalcoholic cocktail as for an alcoholic one? Why or why not?
  6. What can small restaurants do when rent, wages, and ingredient costs rise together?
  7. What generation are you a part of? How is your generation different from others?
  8. Why are young adults drinking less than they used to?
  9. Do many adults in your life drink alcohol, or not many?
  10. Are weight-loss drugs popular in your country? Which ones have you heard of?